Creative brief:

I'm looking to update the logo for my dog training business: Best Pets Dog Training.

I'd like something attractive and modern that communicates fun, playful dog/handler relationships better than the current design, while still conveying a sense of authority. My clients love their dogs and are glad to spend money to preserve or enhance their relationship with them. Simple is fine, so long as there's no question what the business is.

I DO NOT WANT THE TAG LINE.

The logo should be clean and attractive enough to cover any use: T-shirts, tote bags, promotional items, etc. The design also needs to fit, style-wise, with my current web site: http://www.bestpetsdogtraining.com. Different versions for horizontal/vertical layout are acceptable.

Colors are all shades of blue, with royal or bright blue predominant, and black and yellow as accents if desired. (I'm open to other accent colors, as well.) A white/transparent background is a must, unless you can persuade me with something amazing. :)

Font and typesetting are important -- the current logo is too generic in that respect.

Attached files:

Both versions of my current logo, as well as the photo that inspired it. I don't need any of this in the new logo, just for your information.