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Business Info

Business Name

Jeramy Smith CPA PLLC

What do you do?

We do tax accounting work (mostly small business tax preparation & showing them strategies to reduce taxes) for people with the smallest businesses (less than 10 employees).

Target Audience

What is your industry?

Tax & Accounting

Describe your audience

The smallest of small business owners. These people often dont think they can afford professional tax help and dont realize the value of investing a little bit of money to save a ton on their business taxes.The brand will eventually be half online subscription based tax information and half tax consulting for small business in the local area. Business clients will include hairdresser and salon owners, construction companies, small cafes and confectionary shops, etc. Mom and pop for sure...

What are the top 3 things you would like to communicate to your audience?

A trusted professional with extensive experience
Unique understanding of how to help small businesses save money on their taxes.
Wall Street services made affordable for Main Street

Style and Concept

What styles do you like?

Our logo needs to communicate a friendly sophistication. We want to seem established, but still approachable. We do not want the logo to look like a Wall Street firm, but its needs to be professional. Its primary usage will be web-based, and will likely be used in tandem with common web fonts (most likely an Arial family font something very friendly and approachable).

What colors do you like or hate?

Stupid question. If this is a site for real designers, we wont insult you by answering. Well give you the strategy, you give us the color palette that you think delivers.

Any other additional info? (optional)

Our primary usage for this will include facebook, and our first application will be a website. Most accountants have very corporate logos (probably because the government requires our firms to have such static names). The logo we choose will likely be the cornerstone of our look moving forward. In other words, well want to pick a brand font that compliments the mark. We will also have some print applications for the logo that will require a 2-color version or maybe even a 1-color version. Please provide vector art in EPS format and also a high resolution TIF file as the deliverable.

Materials

Contract
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