LET ME TELL YOU ABOUT US:
We are a company that will be launching a pre-paid credit card offering to college or teen students. This credit card will have a pre-paid balance, and we are partnering with hundreds of local businesses around campuses to offer discounts to our card users:
1. College and teen markets for our Prepaid Credit Card
2. We want to offer a financial device that students from 13 - 25 will use and appreciate, rich in features, but easy to use
3. We will load it with value, such as discounts around college campuses
4. We will be the most professional organization doing this, with a focus on our customers needs and wants
5. We will sell in a direct to student fashion... no school endorsement... so primarily through the internet and local marketing efforts
6. The primary site, The Clique, will engage in ecommerce such as ad sells and will have a social networking type "feel"
HERE IS WHAT WE NEED:
We need a logo in vector format that can be used for many of our different applications. The primary purpose will simply be for a new website, but we will also need to have the logo available for print ads, stationary, and other standardized materials. We do not need designs for each of these separately, just the logo will do for now.
OUR TARGET AUDIENCE IS:
College age, Teen age audience age 13 - 25.
WE LIKE THESE DESIGNS:
Script style font, otherwise we're pretty wide open at this point.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
1. Needs to appeal to teens and young adults, but not offend or alienate parents
2. Will opt for a professional approach if we can't produce a broad appeal logo
3. A "script" style font of The Clique... but I'm open to anything
4. The card will be biodegradable, so the "green" element is a factor (but not my favorite color)
OFFICIAL TEXT ON LOGO SHOULD BE 'The Clique', graphical or icon aspect should be relatively simple along with the text.
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