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Background

Industry

Financial Services

About Your Company

We are an insurance agency passionate about fully protecting our clients and providing the appropriate risk management for each client's unique situation. Relationships mean everything to us. We value relationships because without them we can’t do what we do. In fact, it’s trust – the bond we build with our clients, as well as within our organization and industry – that defines us as a company.

However, this logo design project is internal to the company and directed at employees, specifically. We need a special logo for our annual strategic theme that carries forward the company brand, yet is unique in its own right.

Execution

Logo Usage
  • Print

  • Screen / Digital

  • Signage

Preferred Logo Style
  • Image + Text

Preferred Fonts
  • No Preference

Colors to Explore

Aqua

Grey

Designer

Logo Text

Experienced Focused, Growth Driven

Top 3 Things

Journey, Focus, Growth

Vision

We are looking for something creative, modern, and unique! The logo design really needs to embody the phrase "Experienced Focused, Growth Driven". We are using this logo to convey the idea of a client's experience being a JOURNEY, so think lines that represent a roadmap or some kind of visual that shows a journey. ***The logo MUST also incorporate a red and white bullseye or target in some fashion (big, small, whatever), and also our brand color (RGB 0-126-162, CMYK 92-15-13-25, Pantone 7468).*** Our standard font is GoudyOlSt BT, however this is not necessarily a must for the logo design.

Additional Info

No logos with a block format or background please. We need to be able to print this on a white background without having a big rectangle or square of color behind it.

Must include the journey/roadmap idea mentioned above AND a bullseye or target.

We will need a fully editable file (Illustrator or Photoshop preferred). We are looking for something modern and inspired!

Materials

Contract
Files

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