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LET ME TELL YOU ABOUT US:
Common Soles is a new company in need of a slick logo. Common Soles is a sandal company that gives a good portion of the revenue generated from selling its brand of sandals (flip-flops) to fund critical community betterment initiatives such as funding for a village's vaccine, buying a new set of school books, or fixing a roof on a health care clinic. Many of the initiatives we fund are in places such as India and China. But some are also in Europe and the US.
Our tagline is: Common Soles for the Common Good
HERE IS WHAT WE NEED:
A logo that is in no more than 2 colors. It must also work in just 1 color so it is easy to apply to the sandals. Needs to contain our name "Common Soles" as well as some sort of graphic treatment. The logo must also be simple enough to be embroidered on a product or reduced in size so that it can be applied to a small tag on a sandal strap - take a look at how other sandal brands have gone about creating and applying their logos.
Also note that the logo can have an element or icon that can be separated out to apply to the sandals creatively. Look at what Teva has done with theirs:
They have the little hand icon which they can separate from the words and place on the back of the sole. Something like that would be good.
OUR TARGET AUDIENCE IS:
20-40 year old men and women who wear flip-flops. Mostly US based, but some Europe, Asia and elsewhere. Educated, $75k+ HHI, are socially aware, and eco conscious. They donate time and money to help others. They are into brands such as Patagonia and The Body Shop. They are into the outdoors and most likely live an active and healthy lifestyle and as such associate themselves with brands that portray these ideals.
WE LIKE THESE DESIGNS:
Patagonia logo. See www.patagonia.com - It is simple, works with only 1 color, can be used with the mountain background or not and it's easy to read when shrunk down.
Lacoste logo. See www.lacoste.com - Again, simple, we like how the alligator can be separated from the word Lacoste. It can also be applied in multiple colors.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Sandals are footwear. Footwear is something you wear. People care about the labels (logo) on the product they wear. It has to look good. Our product is generic in many ways (flip-flops) so it's our brand that differentiates. Our brand is about doing good. Our logo must look good so we can sell our sandals and make money to do good with.
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