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LET ME TELL YOU ABOUT US:

As an industrial manufacturer of contemporary seats, we are planning to put a new label (brand) on the market in addition to our existing collection (sur-plus.be) . This new range will be called White Boxx. At present, we are looking for an appropriate logo as well as stationary to accompany this brand. Our furnitures are completely Belgian-made and we are working in cooperation with young, often unknown or beginning designers. Whereas Sur &Plus stands for pure architectural living without compromises and emphasizes innovation and future, White Boxx will approach architectural living out of experience and existing certainties. In our White Boxx-collection, creativity and innovation will radiate recognizability and confidence.

The leading thread running through both labels is quality, high-end finishing, identity/authenticity and accessibility, made possible by a thorough rationalization of our production processes.

Key words to remember for our White Boxx label:

- Authenticity

- Quality

- Made in Belgium

- Designer-platform

- Confidence and recognizability

- Seats and interior-objects

- Architectural living

- Simplicity and pure shapes

- Fixed lines

- Innovative volumes

Why White Boxx?

The starting figure for each interior design is a white, virginal room (box), which is furnished afterwards by a designer after his own vision. Each interior design originates from a combination of lines and volumes.

HERE IS WHAT WE NEED:

The design should be elegant, sophisticated, easy-to-read and clean. The logo should stick with you.

The name (White Boxx) must be included in the logo, together with an icon that can be used as a brand, independently from the name. The graphic (icon) may not be too complex or too nervous. The graphic may not be too typical or be pointed to one product. Keep it abstract and open, and use only a specific image when it shows your creativity.

Only the word White Boxx as logo is admitted, but then it must be more than only typography. It has to have a logo-identity. You must feel it is rather a brand than a word.

A logo that imparts confidence, competence, but creative and experienced.

The logo will be used on presentations, websites, business cards, labels on products, advertising

The logo should be designed as that it can translate in one color and can be knocked out (white over background color).

Ideally (but not necessary) it should make people think about architecture, art, design, innovation and new.

Avoid reflections, too thin typography and 3D

Show your entry always on a white and a black background.

Remember that our target audience loves beautiful things and know to appreciate the added value of design and creativity.

OUR TARGET AUDIENCE IS:

Customers (generation X or Bridge generation).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Identity and authenticity

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