LET ME TELL YOU ABOUT US:
Clubman Online is an online store specializing in mens grooming products specifically the Pinaud-Clubman line. Here is a brief history of Clubman:
Founded in France in 1810, the PINAUD brand and its CLUBMAN line of fine men's toiletries can be found in virtually every barber shop and men's club across the Unites States. The Pinaud Clubman line offers a wide variety of men's toiletries and grooming products including: Colognes, Dab-On Nick Relief and Styptic pencils, after shave lotions, skin and hair tonics, talcs, deodorants, hair-care products and shave creams.
HERE IS WHAT WE NEED:
I need a new logo that will be incorporated into the header of our new web site. The site is being built by Yahoo Store developers who will do the actual header, so it is optimized properly. The logo will be the focal point. Clubman uses a brand logo based around an old fashioned Dapper Man. Ive attached a few versions already in use. I would like to use these as inspiration but come up with a new take that incorporates the store name Clubman Online. (Note: I am fully authorized by Clubman to use their logo).
Notes on the example files:
newsitelogo1: this is a mock up of a layout idea. It is based on the file clubman_logo. I guessed at typefaces to match for the words "online" and the bottom supplies tag. A few Clubman products on right for color. Here are changes Id like to see
1. The black and white image from the file: man inserted into the shield instead of the whited out version of the man. Id like the man to stand out crisply. One idea is invert the shield background colors to gold with a green trim? Maybe not. Need to see.
2. Be guided by the type examples in the clubman_logo file. Dont know whether online should be italicized or not. Want the tag line below to be in legible script. Maybe Clubman Online could have some relief to the font. Maybe slightly raised? Classy, crisp look.
3. Logo should have transparent background. Not sure what background color it will go over. Probably a light or soft green.
4. Mock up shows room on right side of header for an element or elements to be determined (maybe a search box, or McAfee Secure logo?)
Logo should be in layered .psd so elements like color and size can be changed by developers.
OUR TARGET AUDIENCE IS:
Men between 25-80 and women making gift purchases for men.
WE LIKE THESE DESIGNS:
Here a site I like the look of for its cleanness:
Here are some sites built by Yahoo Syore designs that I like (to give idea of type of site this will be):
Site will be simple, clear, crisp....
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