LET ME TELL YOU ABOUT US:
CityFit.com is an informational fitness website designed to serve as a local guide for community members in cities throughout the country. We will provide engaging and locally developed fitness content specific to each city. Fitness news, interactive multimedia and comprehensive directories will be featured throughout our website.
HERE IS WHAT WE NEED:
We are looking for a professional logo. The logo will be used on our website, www.cityfit.com and on other promotional materials and signage.
OUR TARGET AUDIENCE IS:
We will be targeting adult individuals (ages 18-60) in metropolitan areas that are getting their exercise and fitness information online. This includes gym and health club members, as well as fitness enthusiasts.
We would like the logo to appeal to the fun, motivated, and athletic fitness enthusiast. We are targeting major cities throughout the country, so an urban and community feel is important. Key objectives for the logo design: Fun. Athletic. Motivated. Community. Urban.
WE LIKE THESE DESIGNS:
We want our logo to be simple, sporty, sharp, and sleek.
We are attracted to the Amazon.com logo for its simplicity, font style and creativity take a peek here for a description of the Amazon.com logo. (http://www.stumblepod.com/2009/04/creati...) scroll down to find the Amazon.com logo at number 2.
We also like athletic logos such as Reebok, Bauer, Speedo, Puma and Trek - for their clean, athletic, and simplistic look.
Reebok - (http://www.goodlogo.com/top.250/category...)
Trek - (http://www.trekbikes.com/)
Bauer - (http://bauer.com/goalie/index)
Speedo - (http://www.speedousa.com/home/index.jsp)
Puma - (http://www.puma.com/)
Other unique logos that catch our eye because of their colorful appearance, creativity, and sharpness are:
Firefox - (http://www.mozilla.com/en-US/firefox/ie....)
Specialized - (http://www.specialized.com/us/en/bc/home...)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our main concerns are that the logo be professional, polished, legible and MEMORABLE.
We prefer to have a vector-based illustrator logo, but will accept PhotoShop if its required for the design.
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