LET ME TELL YOU ABOUT US:
Grafted Olives is a new website which aims to be the first place singles, couples, and families go when looking for a new church home. User reviews & advanced search technology provide an estimation of how well individual users will "click" with different church communities in their search area. Our goal is to make the process of researching and finding a new church home more efficient and pleasant than it has been in the past. As a company our website will be our main portal to our customers and needs to represent the exciting advanced technology we are using as well the trust and comfort people are expecting while evaluating new church homes.
FYI - the name is derived from Romans 11:17-24
HERE IS WHAT WE NEED:
The main purpose of our logo will be the website banner (most likely upper left side) and should incorporate our name (Grafted Olives) with a symbol which users will be able to instantly identify with our brand. We would like to see options with and without .com & beta tags (i.e., "Grafted Olives", "Grafted Olives.com", & "Grafted Olives beta"). The symbol will also be used without our name and should be able to stand on it's own (i.e., favicon, church ratings icons, real life marketing materials).
OUR TARGET AUDIENCE IS:
Our main audience will be previous churchgoers who have recently or will soon be moving to a new community and need help finding a church home. This will include college students, singles of all ages, families, and retires as well as anybody fitting the previous description. Our main focus will be on attracting repeat users (i.e., those who move frequently and/or travel).
Although our initial marketing will focus on building our database of Christian churches, the site will be open to houses of worship from all religions and may one day branch into more nonreligious areas. Due to our plans to expand in the future the logo should not include overly religious symbols.
WE LIKE THESE DESIGNS:
The current vision we have for our logo is an incomplete 3D rendering of an olive. The bottom will be a completely realistic looking olive, the middle is a blend of a partial complete rendering, and the top is just vector lines representing the structure of the olive. This should be combined with our name "Grafted Olives" or "Grafted Olives.com" and possibly tied together with an olive branch underneath or some other kind of underline.
Currently we are using the following colors:
Green - #94ab1c
Blue - #6e93c5
Pink - #c94d65
Tan/Neutral - #edeca8
A logo incorporating the above idea and colors will be greatly appreciated, but we are also open to other ideas and colors which match the description of our company and customers (we greatly value your artistic input).
Currently we are using our Green (#94ab1c) as a background for our banner, but are open to change. Please include in your submissions which background color you envision for your design.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We do not want any design too cartoonish or overtly religious (see target audience section). Also, please do not submit any designs where the olive (or any other logo) has human like characteristics unless it is very subtle.
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