LET ME TELL YOU ABOUT US:
This project is for an up and coming children's entertainment company.
HERE IS WHAT WE NEED:
The logo needs to be "A2 E n t e r t a i n m e n t" or "A S q u a r e d Entertainment" (without spaces of course). We'll need an icon that brings a warm and fuzzy feeling to the viewer. Something that says "We bring entertainment to kids through technology." Possibly a screen or a computer or a mouse.
I am looking for a warm and fuzzy feeling. It is corporate, but OUR corporate.We are not Verizon, or AT&T.
Disney has a corporate logoyet it speaks to Disney(Walt signature, and magic castle)
So does Jim Henson logo (Henson signature, and Kermit)
So does Marvel
So does Archie Comics.
I point these out, because they have similar essences to us.
The defining essence of our company is NOT about the technology of how we deliver our content. We are not a technology company. We are a company of CHARACTERS, and STORY TELLING, and MAGIC.
Unfortunately, we dont have established characters yet, we dont have a flagship yet, so we need to create our warm and fuzzy feeling iconicaly. The letter A and the #2 dont do it. The best example, I can think of off the top of my head is DREAMWORKS. The Dreamworks letters are juxtaposed against a kid sittingon a crescent moon fishing. It conjures up an old fashion comforting image, blended in fantasy.
Which is why I dont think a paintbrush will ever be old fashioned . Some thigns are timeless,and comforting. Tehcnology is always changing and obsolescing.
Warm fuzzy is eternal.
OUR TARGET AUDIENCE IS:
Adults & Children
WE LIKE THESE DESIGNS:
The logo needs to be similar to Nickelodeon, Disney, Archie Comics, etc.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The design needs to be fun, and engaging for kids and respectable across all age groups.
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