What is the exact name you would like in your logo?
What is your industry?
Creative Exchange is a sales agency. We hire talented sales individuals and then sell on behalf of our clients. Overall, its a collection of freelance sales people.
Describe the target audience for your logo
Target audience is businesses between $500,000 and $7M/ year in revenue. The audience will mainly be executive level decision makers who run the sales components of their company. Business to Business.
What are the top 3 things you would like to communicate through your logo?
1. Boldness. This is serious business where our company dramatically impacts our clients bottom line.
2. Professional. We can't have any clip art or kid looking components of the logo.
3. Simple and clean. We try to make the sales process simple and clean and we would like the logo to reflect that.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
We want a combo of text and an image. An image that eventually could be a stand alone icon. However we'll need the name to be prominent in the logo.
What colors do you want to see in your logo?
Green, red, white, black. Not all of them but mainly power colors and colors that remind people of money. Again we are in the business to bring more money into our client's organizations. All the colors need to be bold.
What colors do you NOT want to see in your logo?
Soft hues. No pink or teal or light blue. Again everything needs to be bold.
Where will your logo be used (print, website, etc.)?
Brochure, ads, website. Traditional marketing pieces.
Do you have other info or links you want to share?
We are in the process of starting the company so we don't have any current guidelines you need to stick within. We just want something clean with our name prominent and an icon created that matches up well.
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