Here's the client journey on crowdspring:
1.The client completed an interactive design brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented designers created dozens of unique designs.
In a typical Logo project on crowdspring, many professional designers submit dozens of custom designs based on your brief. See all designs submitted to this project.
- 220,000+ designers from 195 countries.
- The client reviews & gives feedback.
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3.The client picked the winning design and received final files.
After collaborating with multiple designers, the client picked their favorite design, reviewed proofs, requested and received tweaks, and approved final files. The client received high resolution final design files and a signed intellectual property agreement giving the client full ownership to the design.
- Collaborate with the winning designer.
- The designer will implement final adjustments.
- The client receives full intellectual property rights.
LET ME TELL YOU ABOUT US:
Small (one-person for now) consultancy/practice. Provides business advice, strategy help, and market research. Industry focus areas include: clean technology markets, alternative energy, corporate sustainability, Internet and information technology. The principal (me) is a seasoned executive with broad business experience across many industries and functions.
I maintain a blog that focuses on clean tech, alternative energy and sustainability at greenresearch.com.
While a goal is to specialize in projects in those "green" areas, my work is not limited to those areas. A common denominator of our work is that our clients are technology intensive businesses, meaning either energy tech, clean tech, information tech, Internet tech, medical tech, etc.
HERE IS WHAT WE NEED:
We need a logo (and possibly logotype) to represent the business on business cards, Web site (greenresearch.com), e-mail signatures and PowerPoint. I am not asking for a PowerPoint design at this time; that may be a follow-on project.
I do business under the name Green Research. The logo should carry the trademark symbol .
OUR TARGET AUDIENCE IS:
Customers fall into two main categories: 1) technology-centric businesses, such as Internet venture, an enterprise software vendor, a health technology vendor, a clean tech or energy technology vendor, usually start ups or mid-sized firms 2) large corporation.
Here are some of the attributes I would like the logo to carry/convey: current, tech-savvy, intelligent, analytical, quantitative, professional, solution-oriented.
I would like a design that is compatible with and suggestive of the "green" area, but not exclusively so. Clients in the green space should be able to relate to the connotation of environmental/clean tech/sustainability/etc. But clients who are general business or technology companies should not be burdened by an associate that does not apply to them. The Green Research brand should be able to be relevant to all client types listed above.
WE LIKE THESE DESIGNS:
I have a hard time with this. I will say that this logo appeals because its multi-color and it conveys the two meanings ("ink" and "insect") in complementary ways: color and shape. http://logopond.com/gallery/detail/44420
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
No "green" cliches such as trees, leaves, solar panels, wind turbines. The color green may be used, however. A restrained visual pun is ok (see Inksect above). But nothing too cutesy. Naturally, it should look distinctive--no "haven't I seen this somewhere before" kind of feeling.
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