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Tell us what you need
What is the exact name you would like in your logo?
English name: US-Russia University Partnership Program; Russian name: -a
What is your industry?
Education and Universities
What are the top 3 things you would like to communicate through your logo?
We want a logo that:
1) conveys a sense of partnership and/or exchange of knowledge between institutions
2) appeals to higher education professionals in the United States and Russia
3) is clean, professional, and a balance between modern and traditional
What logo styles do you like (image + text, image only, text only, etc.)
Ideas incorporating symbol+text or logotype only are welcome. Possible symbols could include stylized university buildings with columns, bridges, handshakes, or incorporation of program name's acronyms (UPP/).
We do not want anything involving political or patriotic imagery (e.g. US and/or Russian flags).
Colors: primarily shades of blue and white/off-white OR cranberry/raspberry (more red than pink) and white/off-white. Other accent colors can be added at the designers discretion. Designs must be able to be displayed on any color background.
Fonts: We prefer serif to sans serif; nothing cartoonish or cursive.
Do you have any other info or links you want to share?
Please see the attached creative brief for a more thorough description of what we're looking for.
The logo must be bilingual in English and Russian, or alternatively two versions with the same symbol plus English or Russian text.
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