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The name is ARK ReDesign

We are a company which offers the finest quality bespoke car modification and when we say bespoke we mean it in the true sense of the word. We will design and implement anything you desire blending our aerospace and automotive engineering skills with selected traditional craftsmen we can bring your automotive dreams to life.

ARK ReDesign

As can be seen, the letters A, R, K, R and D have been capitalised, we quite like this look and would like this to appear in any design, but feel free to challenge this if you think something else would look better.

Wed like something high end in appearance, wed quite like the format to be a logo + the name in text so the logo could be transferred across to other materials, brochures, business cards, to the back of vehicles, etc, with or without the name text. - http://www.tagheuer.com/the-collection/i...

(See Tag Heuer web link for an example of this)

Or the logo could be a stand alone text based design possibly?

The colour scheme for the website will be quite chique, yet simple, dark in colour blacks, grey and browns, clinical, clean and professional. We would like the logo to be easily amalgamated/blended into the rest of the website theme i.e. no wild color content or cartoon like font. Refer to http://www.reverelondon.com/ for a good example of how this is achieved well.

The business uses highly skilled traditional craftsmen from trades associated with the automotive industry.

It would be good to retain/represent some form of tradition and maturity in its imagery. (Again refer to http://www.reverelondon.com/ for an example of some sort of seal/ coat of arms/ shield).

Also please take a look at the following brands and logos to get a bit of a feel for what we like:

http://www.mansory.com/mansory.htm

http://www.kahndesign.com/

http://www.reverelondon.com/

http://www.vertu.com/en/

http://www.tagheuer.com/the-collection/i...

http://www.sunseeker.com/

http://www.overfinch.co.uk/www/pages/his...

Dislikes

Nothing cartoon style.

Nothing playful.

In terms of the visual appearance, nothing hinting at or including the shape of cars or

wheels, or anything clichd/ car related in it.

Nothing to do with the meaning of the word ark, so no Noahs Ark or Ark of the Covenant references.

We have really tried not to be too constraining as we are quite open minded and are looking forward to seeing the different ideas.

We will endeavor to answer any questions and provide ratings as quickly as possible multiple times a day so please fire away.

Who exactly is the customer?

People with money.

Creative/extravagant people

Passionate about perfection to a fault.

Car enthusiasts

Wealthy sports persons or celebrities

Exhibitionists/ Vain

Follower of fashion

Not necessarily knowledgeable about cars

Enjoys the luxurious/extravagant side of life.

Open minded.

Unconventional, wants to be unique.

Appreciate style, quality design & finish.

Age 20 to 35

Image conscious

http://www.mansory.com/mansory.htm

http://www.kahndesign.com/

http://www.reverelondon.com/

http://www.vertu.com/en/

http://www.tagheuer.com/the-collection/i...

http://www.sunseeker.com/

http://www.overfinch.co.uk/www/pages/his...

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