The logo will be for the trademarked BeerLife brand and its social networking site targeted at people aged 18-25. The logo should not include any actual beer, the "BeerLife" is not about getting drunk its about the "best times of your life". The tag line for the logo is "Share the best times of your life" which should also be incorporated into the logo. The entire site and brand is going to be redesigned and it starts with the logo. The logo should be fun, professional, clean, and energetic. I am not set on any colors, but imagine it will be on the top of a social networking platform similar to facebook. So the logo has to fit as something that would be on the top of every page. The most important thing is that it look professional and capture the spirit of the site as a place to share the best times of someone life.
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