• Award$200
  • Entries77
  • Creatives30

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Creative Brief

Who are you?

Madged's Oasis (pronounced muh-jed's) is a small company that makes natural bath, body, skin and hair care products.

What do you need?

I need a brand logo for the company. The logo will be featured on all company related products and items such as a website, containers for product packaging, stationary and t-shirts.

Who Is Your Audience?

My products are geared towards high class clientele who value quality handmade products made with organic ingredients. I want my logo have a sophisticated, classy and peaceful feel with a touch of whimsy.

Requirements

We Like These Examples

This logo is simple yet elegant. I really like the typography.
http://www.bellalucce.com/skin1/images/l...

I love the emphasis that is placed on the "B" in the name. This would be perfect for branding smaller items such as lip balm tubes and pens.
http://www.barcelonabathandbody.com/

I like the cursive font and the clever way that the "D" serves as an apostrophe for the word "Carol's".
http://www.carolsdaughter.com/

I love the cursive style font and the way the "C's" extend and connect to other letters in the logo.
http://www.coca-cola.com

I absolutely love the font style of this logo and the fact that the "G" and "E" can be used alone for branding purposes.
http://www.ge.com

We Absolutely Must Have

-The company name must appear as Madged's Oasis.

-I would like to have a font style that is flowing with loops and tails (cursive or slanted). There should be emphasis placed on the "M" and "O" as I would like to be able to use those letters alone for branding smaller items. I would like an extension on the tail of the "M" and if possible, it would be great if the last "s" in Oasis could loop around to dot the "i".

-The logo must definitely be scalable.

-Use of color is fine (natural tones such as beige, bronze, copper, tan, gold with pops of either turquoise, aqua or hot pink), however the logo should be effective and retain its identity without the use of color.

- I'm open to having an image incorporated into the design.

Materials

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