• Award$300
  • Entries147
  • Creatives40

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Business Info

Business Name

Snaxy

What do you do?

creator of all-natural, sugar-free, gluten-free baked goods that have a low glycemic impact

What is the exact name you would like in your logo?

Snaxy

Target Audience

What is your industry?

food

Describe the target audience for your logo

healthy eaters (mostly women), male and female diabetics, male and females with gluten allergies

What are the top 3 things you would like to communicate through your logo?

delicious tasting products
healthy lifestyle
fun

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

Text and image

What colors do you want to see in your logo?

red and perhaps other jewel tones

What colors do you NOT want to see in your logo?

can't think of any

Where will your logo be used (print, website, etc.)?

website, newsletters, packaging, business cards

Do you have other info or links you want to share?

Current website (which I designed myself and is admittedly not good) is www.livesnaxy.com

Overall Brand Image
Exuberance in color and mission
Playful language, a social "fun" feel that is also streamlined and fresh
Snaxy is an invitation to play
A metaphor for:
o A fun workout with friends
o A sunny Saturday morning
o A beach party

Other logos/websites I like:
Almond Board of California love the splash page. http://www.almondboard.com/pages/default...
18 Rabbits, http://www.18rabbits.com/index.html, clean, colorful design
Ben and Jerry's, http://www.benandjerrys.com/. Evokes bucolic farms mixed with the hippie/psychedelic era.

Materials

Contract
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