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Business Info

Business Name

BadAssArtwork

What do you do?

We are starting a web-based business called BadAssArtwork that has the following mission statement: Provide customers with high quality, original artwork that is affordable but truly unique. Customers will be incented to come to the site often based on an innovative pricing structure were developing. We'll offer multiple prints in limited runs each week. There will also be a heavy social media marketing strategy so we hope to have a strong social media presence.

What is the exact name you would like in your logo?

BadAss Artwork

Target Audience

What is your industry?

artwork sales

Describe the target audience for your logo

The target audience is savvy consumers ages 20-35 who like art and/or who want to purchase unique art for their homes and apartments.

What are the top 3 things you would like to communicate through your logo?

We'd like the logo to communicate that our company / brand / website is

1) hip & trendy
2) unique & original
3) related to artwork

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We like these types of logo designs:

Designs that focus on the site name in order to emphasize the brand identity
Designs that are hip and interesting but also simple and effective
Designs that have interesting color schemes
Designs that look cool while its still easy to read the brand name

I do not want to attach examples of designs to use as a starting point because I am truly interested in the designers thoughts for the look and feel of the logo.

What colors do you want to see in your logo?

We have not decided on a color scheme. However, colors that pop would probably work well due to the fact that we want it to be an "artistic" looking logo & site

What colors do you NOT want to see in your logo?

n/a

Where will your logo be used (print, website, etc.)?

We need a logo that will be used on the website and any other form of communication for the business (e.g., business cards, print advertising, etc.) We currently dont have a design for the site so the logo will serve as a starting point for the look and feel of the entire site.

Do you have other info or links you want to share?

We absolutely must have the following:

The brand name must be easy to read
The logo must be unique
The logo must convey the look and feel of a site related to artwork

Note: we're not sure if we'd like the spacing to be BadAssArtwork, BadAss Artwork, or Bad Ass Artwork so we'd like to logos try out the various spacing options.

FINAL THOUGHTS

Thank you very much for your interest in creating a logo for BadAssArtwork. Please use your creative liberties for anything not outlined in this creative brief. However, I am always happy to answer any questions you have.

Materials

Contract
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