LET ME TELL YOU ABOUT US:
Cri Cri is a children fashion European company. We design, sell, make and distribute clothes for babies to 36 months.
Cri Cri is in the market for 14 years, and we are selling in many different countries like Spain, Italy, USA, Canada, Egypt, Libyan, Portugal, Greece, Lithuania, and others (in sales order).
We produce very quality products with a price middle-up. With a very fine design with European style but it tastes everyone on the world.
We have very important attributes to do our products different to the competitors.
Moments of use are the name of these different attributes:
Attribute -> Description.
Soft label -> A high quality light stitched label.
Protected inner -> A very fine cotton lining protects the baby from possible irritation.
Easy opening system -> total opening that makes the nappy changes easier.
Elastic ankle -> Up and down, legs never stop. With the elastics its feet will be in place and warm.
Cotton ribbed waistband -> Cotton ribbed waistband without elastic.
Protect zip -> A very fine cotton lining protects the baby from possible pinched of skin.
BUT THESE ATTRIBUTES DONT MOTIVE TO THE CONSUMER TO BUY OUR PRODUCTS, SO IS GOOD BECAUSE MAKE OUR PRODUCTS DIFFERENT BUT ITS NOT ESSENTIAL.
HERE IS WHAT WE NEED:
We are looking for a logo, so name + image and the ideal objective would be associate the image to the brand like Polo Ralph Lauren with his jockey on the horse, or Tommy Hilfiger with his flag.
With our new logo we want to say comfort, aesthetics and innovation in the product for fashion baby And this concept has to be in the mind of people (figurative).
Maybe if you think our name is not good, you can propose a new one. Or if you consider necessary to put a claim next to the logo, we are opened to new ideas.
OUR TARGET AUDIENCE IS:
Mothers, Grandmothers and Fathers (Important order). Our consumer usually is a middle / upper class. Shes just had a baby (first-time mother), and wants the best clothes for her baby (quality and design).
Other target audience is a woman than her relatives, friends or workmates, have just had a baby. So the objective is different, this person wants a very good present to give. We want our new image to be attractive for this case.
WE LIKE THESE EXAMPLES:
See pictures attach. We like these concepts for our new logo.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Good appearance and you think this logo will be on the clothes.
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