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Creative Brief

Who are you?

This logo/indentity will be for a company called Z&G Store...website will be located at zandgstore.com.

What do you need?

I need a logo that will work well for print/web/embroidery.

Who Is Your Audience?

The company caters to Nissan 350z/370z and Infiniti G35/G37 owners and enthusiasts. They sell aftermarket automotive parts (intakes, exhaust systems, turbo kits, suspensions, engine builds, etc). Customers will be enthusiasts interested in high performance parts so the logo needs to reflect that. Needs to be clean and look "high-end".

Requirements

We Absolutely Must Have

Logo will be need to be stated as: Z&G Store

It will need to be 2-color (use of PMS colors) but a 4-color and B&W version will be needed for other use. Gradients or illustrative elements are fine assuming they fit the color standards above. Please no silhouettes of the car(s) as the logo mark.

If you use a certain font or typeface in the logo, please provide a copy of the font in case we ever need to reuse it with the branding. The final EPS files need to be have all fonts converted to "outlines" though.

We like emphasis on the typography and good use of it.

Materials

Contract
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