LET ME TELL YOU ABOUT US:
We automate marketing for small businesses. Our product allows our customers to automatically create chains of marketing pieces and sequence them out to prospects.
These systems are sometimes called follow-up marketing systems or demand generation systems.
The marketing pieces could be email, text messages, postcards, letters or reminders for a sales team to make a phone call.
We create all the marketing pieces, but allow our customers to add pieces to the sequences.
Another important concept is our product will grow our customers business.
HERE IS WHAT WE NEED:
We need a logo that will be primarily used on the top corner of our web site. Because this area is 60 pixels high, the logo must look good at this size. Because of this, a horizontal orientation is key.
(The logo will also be featured in larger sizes elsewhere!)
-modern, cutting edge
-drip marketing technology
(drip marketing technology allows setup your marketing pieces in advance and space them out over a period of months or years)
I need a logo that includes the words ZIPDRIP. This is the product name.
I also want an illustrated visual on either the left or right side of the words.
OUR TARGET AUDIENCE IS:
Our customers are small business people, typically with 3-10 employees, but sometimes as large as 50 employees. They are busy and want us to automate their marketing so they can grow.
WE LIKE THESE DESIGNS:
The logo for this site is nice ;-) I like that words are clear and easy to read, with a simple, but powerful visual. A logo that incorporates words + visual is nice.
I like the new Silverlight logo, I like the translucent gradient. This could be another option.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
I want a logo that looks modern, cutting edge. We want to present to our market that we are very technically advanced.
The logo also needs to communicate that it automates complex systems. I am no creative system, but this could be through gears. (What other tools/systems easily automate complex tasks?)
I would like a version of the logo for a lighter background and another version for a black background.
The logo must have the words "ZIPDRIP" in it. It could be all caps, small-caps, lowercase or title case (ZipDrip).
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