LET ME TELL YOU ABOUT US:
We are experts in leveraging data to deliver marketing acquisition, optimization, retention and enhancement solutions to our blue-chip retail clients.
HERE IS WHAT WE NEED:
We need a logo for Affiniti, an online targeting solution that bridges the gap between real world data and the digital realm. The product leverages a database of real-world purchase behavior that is enhanced by geographic, demographic and other offline data to deliver highly targeted online advertisements.
If Affiniti were a person, hed be a data geek with business savvy who is pushing to evolve the status quo. He is a disruptive genius.
Depending on the quality of their submissions, we may contact designer(s) for future work.
OUR TARGET AUDIENCE IS:
Our target audiences are are E-Commerce VPs, Ad Agency Media Buyers & Online Advertising Pros. B2B enterprise. No candy consumer logos here.
WE LIKE THESE DESIGNS:
Those that combine a characteristic icon with logo type.
Logos for companies like Omniture, Qualcomm, SalesForce, Dell.
Simple logos. Maybe pick one letter and emphasize it... KISS.
Different approaches. Try different capitalization techniques (affiniti, AFFINITI, etc.)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Must be produced in Illustrator and delivered in both .ai (CS2 or earlier) and .eps formats
Original font files must be included
Number of Colors should not exceed 3 and logo must look good in B/W
We don't want a busy, crowded logo. Should look good blown up and scaled down.
We don't want bright, candy-like colors. Think enterprise.
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