LET ME TELL YOU ABOUT US:
Case Solutions is a company that sells industrial cases for transporting delicate equipment ranging from guns to medical devices to high technology and other similar industries.
HERE IS WHAT WE NEED:
We need a logo that articulates the brand of Case Solutions in a very specific way. Our direct competitors, other industrial case distributors, have very generic or no branding at all. Our strategic partner that manufactures the external shell for our cases, Pelican, has an exceptionally strategic "look and feel" that we want to use in our logo, marketing, materials, website that we are building, etc. Please see www.pelican.com.Pelican has a very "people-friendly", 4-color, "look and feel" that we like. We want our logo to be compatible with that "look and feel".
OUR TARGET AUDIENCE IS:
We actually have several audience segments. We target high-dollar large purchases of cases that we custom engineer inside for our clients in the military, medical device industry, high tech industry, etc. The profile of the people making the buying decision is a usually a senior procurement officer or staff member in the military or a corporation. In addition, we target smaller businesses who buy our cases "off-the-shelf" in smaller quantities and at a lower price per unit. The buying decision is usually made by a mid-level staff member who does procurement for the client company.
WE LIKE THESE EXAMPLES:
Please see the website for our strategic partner, Pelican at www.pelican.com
We like their website "look and feel" and that their logo is appealing and "people-friendly" rather than "industrial". We're not saying that we want a penguin for a logo. We do want a "people-friendly", appealing logo.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
We must have our name in the logo design: Case Solutions
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