• Award$250
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Business Info

Business Name

Jason Ferguson Limited

What is the exact name you would like in your logo?

American Pancake

Target Audience

What is your industry?

Restaurant

Describe the target audience for your logo

The restaurant will be a mix of hipsters from the city and suburban families.

What are the top 3 things you would like to communicate through your logo?

The logo should communicate:

1. A sense of old 'Americana' mixed with modern casual dining.

2. That we are a modern and hip restaurant with a good design sense, but still welcoming to regular diners.

3. A feel that the restaurant could one day become a larger chain.

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

http://www.pizzaeast.com/

http://www.jamieoliver.com/italian/

http://www.littleboxofideas.com/blog/ins...

The logo should reflect the idea of a modern look back at 'Americana'. This website shows some of the types of photos which will be lining the walls of the restaurant:

http://www.americanaphoto.com/

What colors do you want to see in your logo?

There should be some nod to America's colors (red, white, blue) but it should not be too literal or come across too 'patriotic' since this is a pancake restaurant that is not in the USA.

What colors do you NOT want to see in your logo?

I do not want to see US flags or anything that looks like a patriotic logo. Although use of red, white or blue may be fine.

Where will your logo be used (print, website, etc.)?

Social media, print, web, in store, etc.

Do you have other info or links you want to share?

The logo should reflect the idea of a modern look back at 'Americana'. This website shows some of the types of photos which will be lining the walls of the restaurant:

http://www.americanaphoto.com/

Here you can get a feel for the sort of rusty, battered and cheerful concept.

The PizzaEast logo captures this somewhat in their distressed font.

Some ideas might be:

* faded letters painted on a wood grain
* neon sign with rust and lights missing

Or something more simple like textured fonts that just say American Pancake.

Materials

Contract
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