LET ME TELL YOU ABOUT US:
Advoco is a startup consulting business offering clients project related services from project inception through to completion and handover. Services will include project consulting, project management, commercial forensic investigation, dispute resolution and recruitment.
HERE IS WHAT WE NEED:
We require a logo using the business name of Advoco as its basis. We prefer a clean and simple 2 color logo, potentially with graphic elements around using letter A.
The emphasis should be on a simple, modern design which portrays elegance and professionalism.
The selected design will be used anywhere and everywhere; business cards, stationary, presentations, web site, clothing.
OUR TARGET AUDIENCE IS:
Any business involved in the industrial goods and utility sectors. Generally, businesses in these sectors are engaged in large-scale infrastructure projects and/or cyclical maintenance of capital plant.
It is these businesses that will form Advocos client base.
Note, in most cases Advoco will interact with senior members of these organizations; therefore refined sophistication is important. Corniness is to be avoided at all costs.
WE LIKE THESE DESIGNS:
We have provided a rough design genesis in the attached PDF file. This includes favored colors/combinations and initial thoughts on how the Advoco logo could be developed. A side from the colors though, we are open to designs which meet the brief in section 1.
Prefer simple, non-fussy fonts, Gill Sans is used in a number of the provided examples. We like Sotheby's (the auctioneers) and Eileen Fisher logo fonts.
Also some play around the word Advoco being stencil, casting a shadow would be interesting; though this would need to be kept simple so as to work at a small-scale.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Strong preference for the colors in the attached files, otherwise were open.
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