LET ME TELL YOU ABOUT US:
CrowdWorthy.com is the resultant project of the worsening economy. Stores are closing, companies are going out of business, and we are falling into a bad economy with exponential speed. CrowdWorthy exists to bring all consumers together, all sources of consumer information together, and price comparisons from all retailers together under one site. We seek to provide a way for our users to have the most information possible, so they are able to make the most informed buying decisions they can during this bear market. And as we put our economy in mind, we're donating 50% of our gross revenue to charitable organizations. An initial beta launch will be taking place within a few weeks, which will display minimal functionality and optimization as we get used to the new business and prepare ourselves for the final launch.
HERE IS WHAT WE NEED:
A logo. A strong logo. A logo conveying exactly what we stand for. We have organized the site to show that we will not stand by and play by the rules, which tell us that the only actions we can take are to turn on CNN. We have to call the crowd. I would like a logo with certain cultural rhetoric (such as a red, blue, or strong grey color scheme). A logo with power. A logo that represents the people who will come to this site, generating the detailed feedback for others to take advantage of, and a logo that shows the strength of a group of people who want to say something.
The logo would also show the slogan: All Together Now. (Period included)
And as we're releasing a beta version that will be used purely to test the hierarchy and base architecture, I'll need a version of the logo that defines it as a beta.
OUR TARGET AUDIENCE IS:
The universal consumer. The guy who doesn't like taking the position of simply viewing the economy get worse and worse as he sits on the couch. The mother who wants to buy birthday gifts to her kids, but realizes that she has to be smart as she doesn't have a lot of money right now.
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