• Award$200
  • Entries69
  • Creatives31

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Business Info

Business Name

kochgold

What is the exact name you would like in your logo?

kochgold (+subclaim: Bewerte Rezepte aus Kochbchern)

Target Audience

What is your industry?

web2.0

Describe the target audience for your logo

Our target group are cooking fans who want to discus their experiences with recipes out of cookbooks - all based on a modern, clean and very friendly web portal.


middle aged (25-45), modern, female AND male

What are the top 3 things you would like to communicate through your logo?

The logo should to transport the following attributes:

- cooking related
- friendly!
- clean & clear
- modern
- reliable

In other words: Even though it is a professional appealing platform, users feel comfortable and like the friendly and rather uncommercial atmosphere

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

The logo should consist of three elements:

1. The main word mark "kochgold" (which is a free combination of the two words "koch" meaning "cooking" and "gold)"
2. The unobtrusive subclaim "Bewerte Rezepte aus Kochbchern"
3. A stilistic, clean icon/image representing the topic "cookbooks" or "cooking" or even "discussing cookbooks"
(something like a bookcover with fork and spon on it - maybe... other ideas are very welcome!)

What colors do you want to see in your logo?

Rather warm colors are welcome.

What colors do you NOT want to see in your logo?

No cool (e.g. darkblue) and flashy (e.g. pink) colors please.

Where will your logo be used (print, website, etc.)?

The logo will be primarily used on a website, since this is the product. It logo will be placed on a bright background like white or similar.

Do you have other info or links you want to share?

The creator of the logo will be named on the webite (if he/she wants to).

The whole project is based on spare-time motivation and passion ;)

Materials

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