LET ME TELL YOU ABOUT US:
My name is Tom Crombez. In the first place I'm a father of 2 great kids ;) I'm passionate about the web and I love mountainbiking. To earn some money Im a freelancer, working on web related projects (information design, usability advice, advice in web agency selection, web project follow up, ) Im working on a long term project for 1,5 years now but I didnt take the time to work on my own branding.
HERE IS WHAT WE NEED:
I need a logo for my company called Upsite. Once I got my logo I will probably use it as a base for the site, namecards, invoice template, Maybe Il even print my own T-shirts.
OUR TARGET AUDIENCE IS:
My audience are the companies that need somebody that helps them with web related projects: ranging from setting up the requirements, user analysis, to wireframing, usability testing and project management.
Typically these companies dont have the time nor the expertise to do these activities themselves. I would also target companies that ask for a complete web project where I perform the project management, content analysis, functional analysis, wireframing, and I would contract a designer and developer to design and implement the project.
I would differentiate from my competitors by being empathic, proactive, can do mentality.
WE LIKE THESE EXAMPLES:
I like the cannondale logo (www.canondale.com) because its fresh (probably the green) I love mountainbike and I love cannondale so that might play a role their ;) In an ideal world my customer would be a mountainbike lover too hell I should even mention that as a prerequisite if you want me to work for you ;)
I like the Nike logo because its simple
I like the Paul Smith logo because its got a human touch
I like bright, shiny, colors in general.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Company name should be readable.(Upsite)
Im a positive person so I would like my logo to reflect this.
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