Logo For A Web Freelancer

LET ME TELL YOU ABOUT US:

My name is Tom Crombez. In the first place I'm a father of 2 great kids ;) I'm passionate about the web and I love mountainbiking. To earn some money Im a freelancer, working on web related projects (information design, usability advice, advice in web agency selection, web project follow up, ) Im working on a long term project for 1,5 years now but I didnt take the time to work on my own branding.

HERE IS WHAT WE NEED:

I need a logo for my company called Upsite. Once I got my logo I will probably use it as a base for the site, namecards, invoice template, Maybe Il even print my own T-shirts.

OUR TARGET AUDIENCE IS:

My audience are the companies that need somebody that helps them with web related projects: ranging from setting up the requirements, user analysis, to wireframing, usability testing and project management.

Typically these companies dont have the time nor the expertise to do these activities themselves. I would also target companies that ask for a complete web project where I perform the project management, content analysis, functional analysis, wireframing, and I would contract a designer and developer to design and implement the project.

I would differentiate from my competitors by being empathic, proactive, can do mentality.

WE LIKE THESE EXAMPLES:

I like the cannondale logo (www.canondale.com) because its fresh (probably the green) I love mountainbike and I love cannondale so that might play a role their ;) In an ideal world my customer would be a mountainbike lover too hell I should even mention that as a prerequisite if you want me to work for you ;)

I like the Nike logo because its simple

I like the Paul Smith logo because its got a human touch

I like bright, shiny, colors in general.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Company name should be readable.(Upsite)

Im a positive person so I would like my logo to reflect this.