• Award$425
  • Entries76
  • Creatives36

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Creative Brief

Who are you?

We are a group of researchers at the University of Alberta in Canada, working with the City of Edmonton (Alberta) to develop the Wiser Path project - a Volunteer Geographic Information (VGI) platform to support the recreational use of Edmonton's parks and trail system. The goal of this project is to improve the mapping of active transportation trails and the monitoring of trail conditions, to allow citizens to record and share their personal experiences in the Edmonton river valley, and to provide a platform for city officials to engage in dialogues with citizens (e.g. consulting the public on trail development).

Wiser Path is taken from a Hebrew saying wiser is the path than the man who walks it. This saying means the collective knowledge of all the people who have walked a path is stronger than any one individual. This project will include an interactive on-line city wide map of Edmontons active transportation network, including walking, running, mountain biking, cycling, and horseback riding trails. A base layer of mapping information will be provided to create a city wide map of information of interest to the users of Edmonton's River Valley Trails. There will be a mass collaboration component where users would have the ability to add data (i.e. GPS routes, media) and to collaboratively develop written content.

The intent of this project is to enable citizen generated information about Edmonton's River Valley trail network, and to encourage the exchange of information between citizens.

What do you need?

The team at Wiser Path is looking for a set of logos that will represent what this project is about. We are looking for 4 different sizes of logos.
Specifications:
- Must be VECTOR graphics
- Must be able to load into illustrator
- If Image has a background colour, there should be a second copy with a transparent background

1) Full colour reproduction image
- Used for: Business cards, Promotional materials, videos, trade show banners etc.

2)Full colour reproduction image with the text Wiser Path
- Used for: Business cards, Promotional materials, videos, tradeshow banners etc.

3)Black and White reproduction Image
- Used for: Letter head, pens or T-Shirts etc.

4) Black and White reproduction image with the text Wiser Path
- Used for : Letter head, pens or T-Shirts etc.

5) Minimum identity
- Used for : Icons

Who Is Your Audience?

This project is directed towards anyone and everyone.
-Anyone who is active in the community with walking, running,biking etc. and want to share their information online
-Anyone who enjoys blogging and sharing of info
-Anyone who uses maps

Requirements

We Like These Examples

Ideas we like:
- Trails, paths
- Something leading to an urban city
- Clean looking
- Simple
- Eye catching colors

Look in 'Materials' for example images

We Absolutely Must Have

- A distinct image

Materials

Contract
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