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Creative Brief

Who are you?

Profoundic Technologies is a young company that creates video games and middleware for video game developers. The main product Spin-X Engine (www.spinxengine.com) is a game engine that video game developers may license to develop their games with. The company also creates video games to ensure that the licensed technology meets the high quality expectations of game developers, and to provide fun and engaging games with high production values to gamers.

What do you need?

Completely new or a revamp of the old logo (see attachment) which communicates the main focus of the company: cutting edge game middleware development for video game developers. Logo should also appeal gamers and give impression of fun, cool and high-profile games.

Who Is Your Audience?

Technology leads & experts in video game studios ranging from indies to large game studios, at age of ~30-40y. The logo should also appeal to 16y+ gamers who like action/music/sport games.


We Like These Examples

The logo should look cool and edgy. There could for example be some stylized mechanical component in the logo to represent technology the company develops, but other ideas are of course welcome.
Stainless Games logo (http://www.stainlessgames.com) has edgy & cool look.
Gearbox Software (http://www.gearboxsoftware.com) and Steam (http://www.steampowered.com) have some example of mechanical components in the logos.
FX Labs (http://www.fxlabs.com) has some nice styling.
In the attachment is also the old logo as a reference, but the new logo can be redesigned from scratch and doesn't have to have any resemblance to the old logo.

We Absolutely Must Have

The company name "Profoundic Technologies" must appear somehow in the logo. The logo should also be recognizable when scaled down to ~50x50px. The logo should work against light and dark backgrounds, with two versions of the logo if necessary.



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