LET ME TELL YOU ABOUT US:
Eternal Fitness will be a new gym opening it's doors in mid-2010. Unlike most "big-box" type gyms that have nothing but treadmills, stairmasters, elliptical machines, and individual (selectorized) machines, Eternal Fitness will not have any of that. Instead we will be using primarily non-traditional types of equipment to get our members in shape including kettlebells, battling ropes, sandbags, bodybars, sleds, and TRX's.
We want people to think of Eternal Fitness as being the best part of their day. Since it'll be a private club with a limited membership we hope everyone will get to know one another and treat each other like family.
We want our members to have FUN and get results in a non-threatning environment!
HERE IS WHAT WE NEED:
We are a team of young, energetic fitness professionals that need to be represented by a great design!
We would like to see a logo that is clean, simple, and recognizable with the words, Eternal Fitness though not necessarily all having the same font, size, or color. Maybe emphasizing the word, Eternal would be a good idea. A graphic (don't use "EF") along with the text would be fine also. Perhaps one that might represent eternal or eternity is what we were thinking (ie. Tibetan sign for endless knot).
No dumbbells, images of men or women posing, biceps, other muscles, or any other Gold's Gym type logos.
It will be used in our website, marketing, advertising, and on all of our apparel.
OUR TARGET AUDIENCE IS:
Individuals from 18 and up.
Most people, whether they are an elite level athlete or a soccer mom, are looking for some type of fat loss. Women generally want to lose a few inches around their thighs, hips, and waist. Men want a six pack. We will have the facility to do that in with a proven, successful track record.
WE LIKE THESE DESIGNS:
The Tibetan sign for the endless knot:
Also like the font arrangement and style of presentationzen :
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
We prefer a maximum of two colors and our name "Eternal Fitness".
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