LET ME TELL YOU ABOUT US:
UTHATWORKS is the name of a community that lives online and offline. It is focused on bringing together the Chicagoland and Illinois region's (but that shouldn't impact the design) technology higher education students, industry, and the academics that teach and support technology higher education. Together they form the community that will discuss (via blogs and seminars) the skills and knowledge that is needed in a 21st century technology graduate. The students will be further supported by being offered industry mentors and internships to ensure that by graduation they have the soft and hard skills to be employed. UTHATWORKS is for all of the region's higher education technology students. It is not limited to any school or grade point.
Through the online community located at UTHATWORKS.org, we will connect students, industry and academia.
Envison a place where all of the region's technology students, all the business people, all the technology academics come together to discuss careers and skills with the sole purpose of supporting the student. Students are the future and they represent the future wealth of the region.
Envison a student graduating and having an "Advisory Board" (friendslist) that consists of 4 years of people that they have met at UTHATWORKS through internships, mentors, seminars, gatherings.
HERE IS WHAT WE NEED:
A logo for UTHATWORKS. It will be the identity for the brand. It will be used online, offline, biz cards.
OUR TARGET AUDIENCE IS:
Technology Higher Education Students: we want them to feel that they belong to a community that cares about their careers and where they are headed. This is our primary focus - the students in the technolgy talent pipeline.
Industry: all business - small to large - employ technology knowledge workers. Through UTHATWORKs, they will be supplying mentorships, internships, and "friends" to the region's students. We need them to want to belong and volunteer their time/energy/knowledge
Academia: needs to be the strong 3rd partner of the community. They need to feel included and that they are a partner.
WE LIKE THESE DESIGNS:
Contemporary / Current/ Forward Thinking
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Don't make it look like education.
Don't make the word "Work" look like a Road sign
Don't use a swoosh
Do make it forward thinking
Do make the "U" stand for "You" and not "University"
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