• Award$250
  • Entries48
  • Creatives17

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Business Info

Business Name

Firebird CrossFit

What is the exact name you would like in your logo?

Firebird CrossFit (Please note the "F" in CrossFit must be capitalized)

Target Audience

What is your industry?

Fitness / Personal Training

Describe the target audience for your logo

Professionals between 24-50 both with and without families

What are the top 3 things you would like to communicate through your logo?

Strength, Intensity, Transformation

Style and Concept

What logo styles do you like (text only, image only, text and image, etc.)?

We want an image of a firebird or part of a firebird with the the text "Firebird CrossFit". We would like to see logos that both fuse the image and the text and separate them. Our brand name was chosen as an reference to the legendary creature that is namesake of our city, so a nod to Southwest / Native American heritage would be appropriate, although not required. While looking for images we liked, we were drawn to North American and Aztec tribal imagery, but we also liked modern abstractions of the firebird creature. Either of these concepts could work, fusing them would be a bonus, but not required. We do not want a overly-realistic image of the firebird.

What colors do you want to see in your logo?

Colors should be intense but tasteful, not garish. The obvious color palette is fine, but we would also like to see some creative derivations.

What colors do you NOT want to see in your logo?

Pink.

Where will your logo be used (print, website, etc.)?

Website, T-shirts, business cards.

Do you have other info or links you want to share?

We think this short video will provide interested creatives with a familiarity with our program and our attitude toward fitness: http://www.youtube.com/watch?v=tzD9BkXGJ...

The workouts we do are grueling and we want our logo to convey the toughness and tenacity they demand. At the same time, we don't want to alienate or scare off potential clients who are new to CrossFit.

We have attached some images that we thought were cool, although none of them are exactly what we want.

Materials

Contract
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