TELL Series (Talks on Entrepreneurial Leadership at London Business School)
What is the exact name you would like in your logo?
What is your industry?
Education / Entrepreneurship
Describe the target audience for your logo
Our audience is entirely London-based, and come to us because they are interested in entrepreneurship and innovation. Importantly we deal with entrepreneurship across many industries: technology, medicine, social-welfare, and many more.
About 30% of our audience are MBA students who are: late 20s or early 30s, high income, highly educated, male and female, from dozens of countries around the world.
The remaining 70% are people from the broader London community, who are: generally between 25 and 55 years old, well educated, from a range of industries (including some entrepreneurs and investors), and a range of countries.
What are the top 3 things you would like to communicate through your logo?
Entrepreneurship / innovation, sharing stories, excitement
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
We are open to text only, image only, text and image, and any other form of logo you can come up with. Our branding will revolve around the word TELL and our series is about sharing amazing stories from amazing people, so anything which conveys that will work.
What colors do you want to see in your logo?
Colors should complement (but dont have to be the same as) the London Business School logo which can be seen here http://faculty.london.edu/fgomes/LBS-log... .
The log must print well in color and grey scale.
What colors do you NOT want to see in your logo?
Where will your logo be used (print, website, etc.)?
On our website. On handouts at events. On large banners (2m high x 1m wide) at events. Projected on screen at events.
Do you have other info or links you want to share?
Who are we?
The TELL series is a student-led, non- profit club at London Business School (ranked #1 business school in the world by Financial Times).
What do we do?
The TELL series is an annual series of free events, based on campus at London Business School. Successful founders, investors and key figures of the entrepreneurship world come to campus to talk about their start-up adventures, discuss their lessons on leadership and share their thoughts about the future of entrepreneurship.
The audience includes students, entrepreneurs, venture capital and angel investors, and the general public of London.
What are we looking for?
Something which conveys our values, discussed above. We're very open to a range of designs but biased towards a modern Web 2.0 style, with a professional feel.
Should icons or symbols be used?
We are very open to using images in the logo, but not tied to it. Some ideas are: something which suggests innovation or entrepreneurship; OR something which suggests sharing information or speaking; OR something which is associated with London; OR something associated with London Business School (such as the school skyline, seen at http://www.topyaps.com/wp-content/upload...
Should I use the London Business School logo as part of the design?
No. Our design and colors should complement the London Business School logo, but the LBS logo itself should not be part of the logo you create.
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