• Award$300
  • Entries49
  • Creatives25

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Creative Brief

Who are you?

We're a company that provides residential networks (ResNets) for students living on campus at colleges and universities.

Students use our website to sign up for high-speed broadband service when they move into the residence hall.

What do you need?

A logo for the brand "MyResNet"

Optional integration of the phrase "Connect your digital life." If used, it will need to be in banner format to fit within the header of our site (640 x 80)

The logo will be featured in the header of our website and on various collateral pieces (bags, cups, etc) that students will receive upon move-in.

Who Is Your Audience?

College freshman and sophomores, ages 18-22.

Requirements

We Like These Examples

We like everything we've seen from Metalab Design (www.metalabdesign.com). Their work is fun, textured and dimensional.

Particularly the look and feel of Spaceship Collaborative (www.spaceshipcollaborative.com), The Human Giant (www.thehumangiant.com) and Vayner Media (www.vaynermedia.com).

We Absolutely Must Have

The term "MyResNet" is the brand and should be the focus of the logo.

Materials

Contract
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