LET ME TELL YOU ABOUT US:
Sportmeets is a meeting facilitation web application targeted at recreational sports. By shifting the effort from organizing to participating, Sportmeets removes the barriers to arranging sport games and activities while also helps you to find suitable people to play with and engage with them socially.
HERE IS WHAT WE NEED:
We need a clean, readable and stand-out logo for our online web application. The web app is targeted at recreational sport enthusiasts (not professionals) doing both individual and team sports. The design should represent:
sport - be dynamic and active
organization - allows an effective organization of sporting activities, games and matches
people - this service brings people with shared sporting interests together
OUR TARGET AUDIENCE IS:
University students and relatively young working people
17 - 35 years old
United Kingdom (English language) initially; then other European countries
WE LIKE THESE DESIGNS:
We like simple readable fonts (like 'Eras Demi ITC' or Helvetica). We like a simple play with the letter(s) to make the logo more memorable (still readable) and usable for the site's favicon. The font should not be too thin & please no over-done italics font.
You should refrain from using generic items like footballs or any other type of equipment that is related to a single sport. A representation of an overall sporting feature like 'score', 'result', 'win' or something similar is more preferable. Please avoid excessive use of gradients and shadows, random Photoshop filters (flare, sketch, texture, etc), too stretched out figures, crazy fonts.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Lowercase letters & no capitals: 'sportmeets', without a space between the two words if shown inline.
The logo should fit nicely with the current layout design (which is attached). Main colors: #15626e, #e06500, #99c704).
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