Logo For A Rebrand Of Our Professional Organization: Multichannel Publishing Professionals

LET ME TELL YOU ABOUT US:

Our current name is Print Buyers International. We are a professional association that caters to print buyers, designers, printers and marcom professionals. We produce an annual conference, dinner programs, webinars, & Boot Camps to educate these professionals about working more efficiently with the printing industry.

We publish a weekly enewsletter, "Margie's Print Tips," to enlighten the same market - it's been published since 1999 and is sent by email to 5000 folks worldwide.

We are known as a highly professional, reputable association. Our founder, Margie Dana, is a sought-after public speaker at industry events.

We keep our market abreast of changes in the communications industry. Print is our first language - BUT we are rebranding to reflect the changes in the tastes & trends of corporate American.

Our new name reflects our broad reach: Multichannel Publishing Professionals --- we support print production specialists, creatives, and marcom professionals who produce marketing campaigns across different media.

HERE IS WHAT WE NEED:

A new corporate logo - in full color AND one that can work in B/W.

Uses:

our web sites (www.printbuyersinternational.com and www.printbuyersconference.com)

Marketing collateral - direct mail campaigns, annually

Banners for our conference

Banner ads on other web sites

Postcards

Wherever a corporate logo is used, this one will also be used. We also use it in printed materials, especially trade magazines.

OUR TARGET AUDIENCE IS:

- Corporate print buyers/print production specialists

- Creatives (graphic designers) who work in companies, agencies, etc

- Commercial and digital print company CEOs

- Marketing communications specialists

In a nutshell: working professionals in the graphic arts as well as in corporate depts - design, production, publications, media, PR, purchasing.

WE LIKE THESE EXAMPLES:

www.visualmediaalliance.org - another rebrand, and what i like is the clean look, bold & modern typography, simple/colorful graphic that is not literal

www.paperspecs.com - the logo is also very simple and clean.

www.alltop.com - logo pure & simple. Strong & dramatic yet simple

I do NOT want a literal translation/image.

I don't want anything that hints at 4-color print, no printing presses, no rolls of paper, etc.

Logo has to exude contemporary communications trends: ie, embracing multimarketing channels, not just analog and not just digital

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

the new name:

Multichannel Publishing Professionals

Also, I may add my name to the beginning of this -

Margie Dana's

Multichannel Publishing Professionals

I am not 100% certain but keep this in mind.

Keep in mind our tag line, which will run below the logo but should not be considered part of the logo itself.

Serving print production specialists, graphic designers & marcom managers

3 or 4 colors is fine - but we must be able to convert logo into B/W as well, for online use as well as printed use (envelopes, labels, etc)

I prefer a squat, boxy size logo as opposed to a long,horizontal logo.

To demonstrate what shape we prefer - see the Boston Print Buyers logo on www.bostonprintbuyers.com.

The Print Buyers International logo was difficult to use as banner ads online, due to its long shape.

So, I like simple and clean, contemporary yet something that can last several years.