LET ME TELL YOU ABOUT US:
Real Estate Tools is focused on developing real estate analysis software for the iPad, iPhone, desktop, and web. The software helps investors evaluate potential properties by calculating things like cash flow and return on investment and displaying them in reports that are easy to understand.
You can learn more by visiting the web site:
HERE IS WHAT WE NEED:
We need a logo that can be used for the web site header and for printed media such as brochures and promotional items at trade shows.
The logo will need to be flexible enough to be generated in the following three sizes:
1.) 460x100 (web site header for the desktop and iPad)
2.) 300x100 (web site header for the iPhone)
3.) A squarish version without the text that can be used for things like Twitter and Facebook.
One way to do this might be to combine an illustration on the left with text that flows to the right for the two web site headers. The squarish version could be just the illustration with no text.
I'm open to designs that use the words "Real Estate Tools" separated by spaces as well as designs that use "RealEstateTools.com" with no spaces. I'll provide feedback on this as the designs are submitted.
One way to make the logo unique and memorable might be to combine the ideas of "real estate" and "tools" in the design.
OUR TARGET AUDIENCE IS:
The primary audience is individual real estate investors and real estate agents.
We want to convey the idea that our software is intuitive, user-friendly, and powerful.
WE LIKE THESE EXAMPLES:
The logo should have a clean, modern look in the style of Web 2.0/Mac/iPhone.
I like the designs shown here:
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
The colors should harmonize with the colors on the existing web site:
The logo should be designed with a transparent background.
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