LET ME TELL YOU ABOUT US:
This design is for "Care Wireless", a new cellphone and associated wireless plan. This product will target low income individuals, mostly those 60 years of age or older (seniors).
HERE IS WHAT WE NEED:
The logo should have a mark incorporated with "Care Wireless". It is also acceptable that the mark be integrated into the lettering of "Care Wireless". The logo needs to make the consumer feel as though this product is an essential part of their safety net. Though we have no color preference, the palette used should convey comfort and safety and be easy on the eyes, nothing too fiery.
OUR TARGET AUDIENCE IS:
Mature adults in general, those 60 years of age or older in particular. We are only targeting low-income individuals within the groups mentioned above since this plan will be heavily discounted and subsidized, so the logo should not be made to appeal to the rich and well-off.
WE LIKE THESE DESIGNS:
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
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