• Award$251
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Creative Brief

Who are you?

We are an e-commerce start-up focusing on baby related products.
We are going to sell into the Portuguese market with future expansions to Latin America (Portuguese and Spanish speaking countries)

What do you need?

We need a logo to use on our website and packaging.
The winning logo will become our company image.
We want it to convey:
A specific visual/aesthetic concern (given that our target is primarily women) - it is important that the potential customer connects emotionally w/ our brand image. The logo must incorprate a sensorial design that triggers that personnal connection.

Who Is Your Audience?

Our audience is young parents (and also not so young), mostly women.
They work and need a reliable platform to buy what the babies need.


We Like These Examples

We would like you to be completely free from preconceived ideas...

We Absolutely Must Have

We need the name of the company to appear on the logo.
ENTREFRALDAS (.com is optional)
The name means literally "between diapers" in Portuguese"
We want the logo to suggest that we have everything a baby would possibly need.
We are interested in an innovative and clean design that really draws people's attention.
Also, the color scheme for the logo we will be posting on the website should be appealing but not overly childish.
It is crucial that it allows for a one color printing option.



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