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LET ME TELL YOU ABOUT US:

"SeeCast Studio" is a new service from IDS Menus (www.idsmenus.com). SeeCast Studio is a broadcasting service for driving video content to Digital Menu Boards in Quick Serve Restaurants. (These are flat panel screens.)

The value of the service is that our production department works as an extension of our clients staff creating video promotions to display on their in store screens. These promotions will help increase their sales. We do all of this with little involvement from the client, so they can focus on running their restaurants.

HERE IS WHAT WE NEED:

We need a logo for "SeeCast Studio" to use in web content and video presentations.

OUR TARGET AUDIENCE IS:

Food service operators. Small restaurant owners as well as mid size chains in the Quick Service Sector. We will be going after CEO's and Owners in the smaller chains and Marketing Managers in the larger chains. We want them to understand that the service is simple, effective (in increasing their profits), and we are here to support them.

Our current target is the food sector but it will expand to include retail, hospitals, and education.

WE LIKE THESE DESIGNS:

This is a business to business service so the design should be business like. It should be creative and a little playful but not too much. You can play on the word "See" (binoculars, gogles, etc) and "Cast" (as broadcast or casting a fishing net etc.) Utimately our service is about catching people's attention so they make a purchase.

Clean and simple is preffered.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Keep the TM small and out of the way. Not too trendy we need something that will age well.

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