LET ME TELL YOU ABOUT US:
Sacca: is a Pli word meaning "real" or "true. In early Buddhist literature, sacca is often found in the context of the "Four Noble Truths," a crystallization of Buddhist wisdom.
A line of premium drinks based on exceptional Asian fruits with natural herbal supplements made to cater to different usage occasions. This drink is for busy professionals and their spouses with a monthly disposable income greater than 5,000. Our consumers can enjoy a healthy drink at their convenience to feel cool and healthy chic.
At launch we will have the following flavors:
o Rose Apples
o Mandarin Oranges
HERE IS WHAT WE NEED:
A logo that represents our brand values, which are
Must have versions that can be use in color as well as black and white.
OUR TARGET AUDIENCE IS:
Our overall target market are households in the United Kingdom with disposable income over 5000 per month.
In terms of segmentation, we have identified two primary segmentations:
1. Busy Professionals they work 70+ hours per week in high paying positions. While they put a lot of focus in their professional careers, they still strive to live a healthy lifestyle. Moreover, they are image conscious and associate themselves with other premium brands in all aspects of life.
2. West London Socialites always frequent high-end restaurants, spas and gyms, they live a luxurious lifestyle by always demanding the best. They understand the importance of healthy living and are likely to spend large sums in spa treatments, personal trainers and nutritional supplements.
WE LIKE THESE DESIGNS:
At this stage we are looking at glass bottle designs that will have a unique shape. We will not use traditional labels but instead looks to print directly on to the glass bottles.
Since the product is positioned as a premium product we are looking to stress sophisticated style as well as simplicity.
Some of the other brands that we admire are Voss, Wild Bunch & Company, Holistic, and Valverde Water.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We do not want to see any of the fruits we use to be used as part of the logo.
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