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LET ME TELL YOU ABOUT US:

We are a new travel site, a hotel search engine. We are focused on helping people more easily research and book hotels online. We use meta-search technology to aggregate prices and availability for over 140,000 hotels worldwide. This helps consumers find the right hotel at the best available price. We have partnerships in place with some of the largest online travel agencies and hotel chains in the world.

HERE IS WHAT WE NEED:

We want you to design the logo for our brand. You have maximum flexibility when it comes to colors and design. The key attribute stylistically we are seeking is that the new logo be unique, easily understood, and immediately recognizable.

The name of our company is hotelicopter, because we want to create a brand identity that:

- is relevant to hotels

- is memorable

- has personality

- is not too limiting

We will use the logo primarily on our web site. We can make aesthetic changes to our site to correlate with our new brand identity. We may also use the logo on a t-shirt, and i will personally send you one if we choose your design.

OUR TARGET AUDIENCE IS:

We are targeting frequent online travelers - generally those people that booked at least 5 hotel stays online last year.

We want to create a brand identity that is:

- Approachable

- Fun

- Smart and Savvy

- Friendly

- Helpful

- Innovative

WE LIKE THESE DESIGNS:

Brands that we like include:

- Apple

- Pandora

- Netflix

- Kayak

- Facebook

- Flickr

- Mint

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The most critical facets of this rebranding are that the logo design be unique, easily understood, and quickly identified. While we want our logo to include some sort of "mark" or "icon" playing off of either the hotel or the helicopter portion of our name (or both), the overall design must be clean and simple.

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