• Assured$200
  • Entries52
  • Creatives29

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Background

Industry

Retail

About Your Company

Our company is aiming to providing a loyalty scheme for small to medium business. Our target audience is between 15 to 45 years of age, mostly students and professionals living a metropolitan life. They are usually above avg when it comes to using technology and are willing to make an effort to save the number of cards they carry and how they manage multiple offers. They do get excited by the notion of using technology to help them in their daily lives.

Execution

Logo Usage
  • Screen / Digital

  • Print

  • Outdoor

Preferred Logo Style
  • Image + Text

Preferred Fonts
  • Script

  • Block Serif

  • Mono

Colors to Explore

Orange

Blue

Grey

Logo Text

ofaida

Top 3 Things

savings, loyalty, offers

Vision

We don't want to see any sort of real currency symbols ($,£ etc.). We don't want our logo to look a lot corporate.
We want something 21st century with a creative / innovative hint to it.
Do feel free to experiment with the styles of stamps (the ones you receive on loyalty cards). Possibly Matrix like effects (digital)

Additional Info

our competitor is https://swipii.com (we do not like this logo, please don't follow this)
Please do not use graident and many colours. max 2 colours (ideally single colour).
We want to use the logo on web as well as our app icon.
Looking at the logo, users should get the idea of what we are about as much as possible e.g. a circular stamp

We would definitely like to see a few variations of the stamp kind of concept.

We like
- Airbnb
- Addidas
- Bitcoin

https://i.pinimg.com/originals/3e/40/75/...

http://www.designyourway.net/blog/wp-con...

https://i.pinimg.com/736x/58/eb/f4/58ebf...

the above 3 examples are a good indication of what we like

Materials

Contract
Files

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