• Award$250
  • Entries58
  • Creatives25

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LET ME TELL YOU ABOUT US:

My company is called True Nourishment. The tagline is Eat Well,

Live Passionately.

Im a holistic health counselor helping professional and business

women understand the role of nutrition in their lives and encourage

them to pursue their lifes passion. Through healthy eating and

lifestyle change, I teach women that their bodies can help them

accomplish what they want. I primarily work over the phone in group

and one-on-one coaching. I also teach cooking classes, and will be

developing cookbooks and info-products. I teach an Eating

Philosophy as opposed to a diet. I teach that wellness comes from

having many elements in place - physical activity, spirituality,

career, relationships. I teach that it is important to have clarity

in what youre looking for (purpose) in order to be motivated to get

healthy.

HERE IS WHAT WE NEED:

Looking for a logo that will unify my brand and use it on all

collateral, my company website, social marketing websites (Facebook,

Twitter, LinkedIn), business cards, stationery, e-books, banner

signage for trade shows. Not looking to use it on things like mugs,

clothing, souvenir-type items.

OUR TARGET AUDIENCE IS:

My target audience is college-educated, professional and business

women in their mid-20s to mid-60s from all over the country and the

world. My clients are conscious business owners, they care about

the health of their business, the environment, and their clients.

They are educated about food and wellness, and know what they need

to improve. They want to feel beautiful, confident, and in control of

their bodies. They are at a point in their lives where they want to

devote time, energy and money to caring about themselves, instead of

just focusing on others or on their career or business.

I have a deep understanding for what it takes to balance pursuing a

career and maintaining a healthy life. I enjoy working with

professional and business women - someone whos ambitious, forward

thinking and aware that their nutrition is affecting their personal

and professional success. My approach is complete, holistic, and

encouraging. I support women where they are at in their lives,

rather than make them feel bad about themselves in order to change.

I am repositioning/rebranding myself as the True Nourishment Diva.

Diva in the sense of a playful, supportive, knowledgeable authority

on nutritional wellness, NOT in the diva sense of drama-queen

authority or bitchiness. I want women to look at me and see

someone with a vitality, energy, attitude, and passion that they can

get for themselves.

WE LIKE THESE DESIGNS:

http://www.fuelyourcreativity.com/50-kic...

Farmdog -no good - too kid-like, immature

Tmiint - good - like font of name, symbol, color

kooture - genius use of font, obvious that its referring to clothing

company b/c of the stitching style

Cosmopolitan - too stuffy, old, inaccessible

CoffeeBreak - like it

Ignite - nice - like flame incorporated into name

DesignSnips - nice how scissors relate to name

Scentplicity - like it

Web Designer Wall - nice, but too much going on

http://www.edmannutrition.com/images/log... this is nice and clean.

http://www.ombelievablewellness.com/stor... like the

colors and kind of like the design although there's a little too much

information in there

We DON'T like these designs

http://fittobepersonaltraining.com/yahoo...

LogoColorTextBelow.126183313_std.jpg please don't use figurines

like these. colors are bad too

http://www.moveforwellness.com/LogoColor...

LogoColorTextBelow-full.jpg again the figurines and the text is

very unprofessional

http://www.danihealth.com/images/cbc_log... abstract. needs to be

explained.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Im looking for a logo that MUST include the whole name: True

Nourishment

It CAN include the tagline: Eat Well, Live Passionately

Prefer to have a graphic image/symbol in addition to the name being

in the logo, something that could be extracted and used without the

company name as a separate element.

It should gentle, soft (geared towards women)

I would like Earth colors or some kind of combination of gold/purple/

fushia/pink, and Bold colors - make a statement

I like Asian, minimal. I want to pack a punch with color but be

simple in design.

Open to using images/symbols

Open to having logo fit across a whole web page (banner) or printed page

Things we dont like or don't need for this project or other things

to avoid using, doing, seeing, etc.

Avoid using ALL CAPS in the company name or tagline.

No straight lines

No cold colors (blue, grey, black), no pastels

No cheesy fonts that evoke New Age, hippie, Papyrus font

Avoid abstract design/abstract symbol that needs to be explained,

cant be easily read.

Not too obvious either

No actual photographs in the logo

No initials, dont shorten company name (TN)

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