What is the exact name you would like in your logo?
Layered Ltd OR Layered without the Ltd (the Ltd is only small case font and not massively emphasised)
What is your industry?
Financial advice for small companies and cost cutting/profit improvement for small companies
Describe the target audience for your logo
Small/Medium business owners with little time for looking at detail about the money they are spending.
They need help but dont necessarily know they do
What are the top 3 things you would like to communicate through your logo?
I am a qualified finance person not a salesman.
I am here to help you with anything I can, the friend you didnt know you needed.
This is about saving money for you and letting you concentrate on what you do best....your business
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
I prefer more modern styles (all accountants are VERY dull) but at the same time as being slanted towards being youthful, it does need to be styled relatively sensibly to represent the financial service being provided.
What colors do you want to see in your logo?
Maybe dark blue, and it certainly shouldnt be too vivid.
But (and not to contradict myself) I am open to ANY options.
Perhaps a mono colour option for paperwork would be useful aswell.
What colors do you NOT want to see in your logo?
Vivid colours and pastels, this is after all meant to be a serious offering of financial advice and business support.
Where will your logo be used (print, website, etc.)?
Print, business cards and eventually website
Do you have other info or links you want to share?
The business is based on the premise that small business owners are often not in control of the overheads of their business (insurance, mobiles, phones, utilities, health costs etc) and can save money by being introduced to the right partner who can deliver both savings and service to support you.
I am here to help you through that process.
Layered also offer a business partnering service where we can advise business owners on matters financial with their business, from looking for sources of finance to managing their finance department to business planning and budgeting. Basically an outsourced Finance Director for those who cannot afford it.
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