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Business Info

BUSINESS NAME

Tajiry....slogan Gourmet Crepes & More

WHAT DO YOU DO?

We are a fast food restaurant located at a food court in a plaza mall that sells salted crepes, panninis and salads, we also have sweet crepes. We sell more salted crepes that contain chicken, ham or beef with different combinations that include cheese, onion, mushrooms, tomato, lettuce and other ingredients. We have been on the market for 2 years but we had troubles with the registry of our previous brand, so now we want to do a makeover of our business and it is going to include a change of name and logo. So we need a new logo for our new name TAJIRY with the slogan GOURMET CREPES & MORE. We want to have the final logo in vector based graphics.

Target Audience

WHAT IS YOUR INDUSTRY?

We are a fast food restaurant located at a food court in a plaza mall that sells salted crepes, panninis and salads, we also have sweet crepes. We sell more salted crepes that contain chicken, ham or beef with different combinations that include cheese, onion, mushrooms, tomato, lettuce and other ingredients. We consider ourselves a new concept for making crepes because where we live salted crepes are not that common and we are used to have only sweet crepes. Also in all the food court in the area our concept is unique and different from the rest because we prepare crepes in front of the costumers which is attractive for them, like in Paris. Also our crepes are bigger and taste better than those of our direct competitors. We consider our product of gourmet quality for a food court.

DESCRIBE YOUR AUDIENCE

What we offer can be sell to the general public but we have more consumers that are office executives, families and teenagers.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

1. We would like to express thorough our logo that we are a classy and sophisticated business.
2. That we are a new concept selling crepes.
3. That we sell quality food....with a gourmet touch.

Style and Concept

WHAT STYLES DO YOU LIKE?

We really dont have any examples that we prefer so we are open to any artist ideas and styles.

WHAT COLORS DO YOU LIKE OR HATE?

We dont like purple and green. We want that the logo has colors that are suitable for restaurant that evoke the joy of eating.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

1. We absolutly most have the name TAJIRY and the slogan GOURMET CREPES & MORE.
2. It needs to be a very easy to understand logo, the typography needs to be easy to read but modern and different from the common typography and we would like to have a symbol or image that identifies our business. Like the M for McDonalds or star of Carls Jr.
3. We may or may not have in the logo a picture of an abstract crepe or an abstract objet that relates to France.

Materials

Contract
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