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LET ME TELL YOU ABOUT US:

Lovely Soiree Candy Buffets is a sweet new company based in Atlanta, GA, that provides custom candy buffet catering for special events such as weddings, birthday parties, bar/bat mitzvahs, corporate events and more. Candy buffets are a festive addition to any event, and guests are able to create their own favor by selecting their own candy to either enjoy right away or as a treat to savor at home. Each buffet is tailored to echo the look and theme of the event - a wedding might have certain theme colors or a birthday might feature treats from a certain decade. Packages include selection of candy based on event theme, rental of glassware and scoops, candy bags, table decor and setup/breakdown of all elements. Ultimately, we plan to expand our service offerings into other event components, such as event branding/design and custom welcome baskets for wedding guests.

Here are some photos of candy buffets on the internet: http://bit.ly/ckPTWk

HERE IS WHAT WE NEED:

We need an original logo that we can use as the cornerstone to building our brand identity. The logo should reflect a modern and upscale, yet accessible brand image. There needs to be an element of FUN (this is candy, after all!) yet still be sophisticated and confident.

-The common thread throughout all of the events we work with is that they are some sort of milestone/party/celebration, but the end audience could be anyone from a 7 year old birthday party to a black tie wedding for 300.

-The event industry (especially weddings) has a lot of 'noise' out there in terms of competition, so we'd like to stand out from that, yet maintain a persona that would easily be identifiable in the industry.

-Preferably, the logo should not be overtly 'candy' in nature (i.e., don't want the design to be just a giant piece of candy - candy is great as an inspiration however).

-Primarily, we like the idea of a strong, clean word mark paired with an icon that can stand on its own, but we are also open to the business name as a written logo in a unique/designed font. We'd also like the logo to be used in color as well as black and white application.

OUR TARGET AUDIENCE IS:

-Decision makers when it comes to social event planning, including everyone from the bride-to-be to mom/dad planning a child's birthday

-Corporate event planners, HR personnel, and professional event planners are the target audience for corporate event new business

-Other event vendors in the industry - oftentimes vendors will create partnerships between each other. Examples would be wedding planners, photographers, caters, etc.

WE LIKE THESE EXAMPLES:

We love all of these designs but in general they would all need a little bit of 'fun' added to them - designwise this is totally stuff we love.

this is a lovely logo/colorway:

http://mercinewyork.blogspot.com/

really like all of their designs:

http://stitchdesignco.blogspot.com/

this is also a nicely designed site:

http://static.dailycandy.com/resource.js...

like the element of 'fun' here:

nicoandlala.com

just like the bold design of this and contrast in colorway:

http://www.melangerienyc.com/images/port...

note that this is *NOT* necessarily something we would want to see, thought we would include at least an example of another group in the candy industry, this being one of the most appealing ones

www.candycouture4u.com

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The company name "Lovely Soiree" (imagine this would work as the primary logo)

The second part of the name "Custom Candy Buffets"

and "Atlanta" (imagine this as smaller in scale)

Given that we will add additional services at a later date, we'd like for the "custom candy buffets" to be something that we can easily interchange/update in the future (i.e., change to 'event design,' etc.)

Colorwise, we are open but please do NOT use purple (deeper plums ok) or baby pink (darker pinks/fuchsia ok). We do enjoy the rest of the colors out there. :)

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