LET ME TELL YOU ABOUT US:
DinDins is a company selling healthy and nutritious food to young children of urban, educated, upper-middle class parents.
HERE IS WHAT WE NEED:
The logo is for a sticker that will be placed on a white box which will hold our product. It will be used in other places such as website, business cards etc in the future.
The look of the logo should be sophisticated and striking with a variety of vibrant colors. The logo is for a company selling healthy food for toddlers (think organic, green, sustainable packaging). Preferably might contain cartoon/personified fruits and/or vegetables this does not need to be the focus of the logo.
Must appeal to the educated, sophisticated, health-conscious parent who is not only concerned with what his/her child is eating, but how that product was produced and packaged. (Again, these are urban, upper-middle class parents.) At the same time, the product must be enticing to a child. The logo must contain company name in an easy to read manner (no script).
OUR TARGET AUDIENCE IS:
-must appeal to parents and young children under 5 years old
WE LIKE THESE DESIGNS:
Citibabes.com we like this logo and feel of website
Appleseedsnyc.com we like the feel of the website, not the logo because it is too simple and not colorful enough
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
-must have bright colors and some reference to healthy food
-cannot appear juvenile
-cannot appear ornate
-logo should not be forest green, earthy or sullen
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