INSIGHT for Carers Service
What is the exact name you would like in your logo?
What is your industry?
Not-for-profit - we are a support, advice and information service
Describe the target audience for your logo
Everyone, carers range from children to our eldest citizens, so this needs to be friendly enough to appeal to everyone.
What are the top 3 things you would like to communicate through your logo?
We are a caring organisation for carers.
We are modern, exciting, innovative and different, we get things done. We are not like similar organisations stuck doing the 'same old things'.
We exist to offer support, advice, information and sign-posting to other services and organisations.
Style and Concept
What logo styles do you like (text only, image only, text and image, etc.)?
We would like an image as well as text, but it needs to be something clever - organisations for carers tend to have hands together, either just the hands or two or more people holding hands. If we use that kind of image (which of course is powerful and does work) then it needs to be very different, not the same old stuff everyone else uses and looks like clip art.
The word 'INSIGHT' must be capitalised unless you can convince us why it shouldn't be.
We must have 'INSIGHT' as a strong stand-alone brand that can be used without the image. We want have and use both the text and logo and be able to use both parts together and independently.
We like logos that can be the text and image, just the text or just the image and straight away everyone knows what it is.
What colors do you want to see in your logo?
We don't want to just look like the health service or a medical centre, but we do understand those colours work. Our website - insight.org.uk - uses these soft pastel colours, however if a new scheme worked we would rebrand the whole site. Willing to consider anything if it works.
What colors do you NOT want to see in your logo?
Lets see what you come up with rather than ruling colours out!
Where will your logo be used (print, website, etc.)?
Website, printed ads, posters, leaflets, cards, some signage for our Carers Caf including the exterior signs and menus, banners, clothing and more
Do you have other info or links you want to share?
INSIGHT is capitalised deliberately, even when just written in a text document, it makes the name immediately stand out without any effort.
Modern styles, but not too modern that you cant read it or its confusing, not modern for the sake of it. The logo will need to be used on big posters and small cards, so it will need to be scaleable easily and not lose its impact.
Although everyone knows us as 'INSIGHT' our full title is 'INSIGHT for Carers Service', so we would like this extra text as an optional add-on we could use on the logo. It can be smaller underneath or incorporated in any other way, as long as we have the option to use it.
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